How AI Avatars Are Redefining Video Creation for Businesses
AI is revolutionising industries worldwide, and one area where it’s making a significant impact is video production. AI enables businesses to produce high-quality video content quickly, efficiently, and most importantly - at scale.
Recently, Specifically Broad partnered with nTrustus, an online platform that streamlines complaint management for the NDIS (National Disability Insurance Scheme), to develop bespoke AI avatar content. nTrustus needed to create a range of branded instructional, "how-to" videos but didn’t have the time, resources, or need for the traditional video production process. This is where AI stepped in as the perfect solution.
Specifically Broad leveraged Synthesia, an AI-powered platform that allows users to generate custom videos featuring digital avatars. By turning text-based scripts into polished video content, Synthesia eliminates the need for cameras, actors, or production crews. All it takes is typing in a script, and an expressive AI avatar brings the content and tone of voice to life through dynamic video and voiceovers. This allows businesses like nTrustus to create video content on demand without the hassle of reshoots or extensive video editing.
For nTrustus, this partnership provided a seamless solution to their needs. Instead of facing the logistical challenges of traditional video production, Specifically Broad was able to streamline the entire process. This AI technology enabled us to deliver professional, branded videos in a fraction of the time it would take with conventional methods. Importantly, when nTrustus needed to update scripts or make revisions, it could be done with ease — without reshooting the entire video. This was key to producing a consistent flow of reliable, polished video content.
So, what does this mean for businesses moving forward? Traditionally, companies would have to hire a studio, organise production crews, gather equipment, and do multiple takes to produce simple "piece to camera" videos. Now, all that’s needed is a script. AI avatars give businesses the flexibility to create customised presenters to deliver content, meaning you don’t have to be the face of your videos unless you want to. For those who prefer to represent their own brand in videos, you can create your very own avatars of yourself through its 'Personal' and 'Studio' features, where your likeness can be captured and used in future video productions.
It’s important to note that while AI avatars won’t replace all types of video production and suit all your needs, they do offer businesses an unprecedented level of scalability. Whether you’re creating content for marketing, sales, learning and development, customer support, or internal communications, AI enables faster and more cost-effective production than ever before.
If you’re curious about how AI video avatars could work for your business but aren’t sure where to start, Specifically Broad is here to help.
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