Client
Karmo offers innovative car subscription services that provide flexible and convenient driving solutions.

Challenge 
Karmo sought to enhance brand awareness and increase reach through authentic, testimonial-led video content that effectively showcased the benefits of their subscription model.

Solution
We partnered with Karmo to create engaging video content by personally trialing the car experience. The campaign involved in-depth competitor research and ensured brand alignment while featuring "Lachlan & Nas" as the creators.

Execution
Over a four-month period, we dedicated one month to strategising, planning, and scriptwriting. This led to the production of an 11-video series, each showcasing a day-in-the-life driving experience with Karmo, highlighting the advantages of subscribing.

Results
The campaign successfully increased brand visibility and engagement, positioning Karmo as a top choice for flexible car subscriptions.

Conclusion 
Through strategic planning and authentic storytelling, Karmo effectively enhanced its brand presence and communicated the unique benefits of its subscription services.