Solution
The "Date with Safie" campaign involved several podcast episodes in which some dates that everyone can easily relate to were shared. In this way, the features of SAFIE were highlighted while putting the focus on personal safety.

Implementation
Leveraging podcasts as one of the most popular ways of entertainment, SAFIE used compelling storytelling to connect with listeners while emphasising the benefits of its app in scenarios involving dating.

Partnership
Specifically Broad was created with a focus on product development, strategy development, and the ideation of effective social media content. For more than four years, SAFIE has been in partnership with one of the leading marketing consulting agencies.