Client Overview
The Superyacht Club offers exclusive networking and leisure events aboard luxury Superyachts, targeting affluent individuals and business leaders. Their aim was to promote upcoming business networking and Sunday session events, but they faced significant hurdles.

‍Challenges

1. Lack of Brand Awareness: The Superyacht Club was relatively unknown in the market, with limited recognition among their target audience.
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2. Conservative Budget: They had to maximise results with minimal resources.
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3. Time Constraints: A tight schedule required an agile and effective marketing strategy to generate results quickly.

‍Our Solution:
Specifically Broad stepped in to deliver a comprehensive marketing strategy, including:

‍Video Production & Cinematography: Created visually stunning promotional content that captured the luxury and exclusivity of The Superyacht Club's events.

‍Post-Production Excellence: Edited and refined videos to deliver compelling narratives that resonated with their target audience.

‍Media Amplification: Devised and executed a targeted campaign to distribute content effectively across Instagram and LinkedIn.

‍Results:

Increased Social Following: Instagram and LinkedIn followership grew by 14% within the campaign period. With one post reaching 19% engagement rate organically and 8k Views.

‍Boosted Website Traffic: 3x The Superyacht Club’s website and page views.